Thursday, October 23, 2008
The Power of Optimism..
Posted by
Kelly Buckley
at
8:47 AM
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Labels: economy, optimism, small business capital, small business leadership
Thursday, October 16, 2008
The Power of Perspective....
a. the state of one's ideas, the facts known to one, etc., in having a meaningful interrelationship: i.e, "You have to live here a few years to see local conditions in perspective. "
OR
b. the faculty of seeing all the relevant data in a meaningful relationship: i.e. "Your data is admirably detailed but it lacks perspective. "
Posted by
Kelly Buckley
at
12:22 PM
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Thursday, October 9, 2008
Is the Current Flux in the Economy Good News?
Posted by
Kelly Buckley
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8:37 AM
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Monday, October 6, 2008
Being a Present Leader in Transient Times
Are you a leader of your company? Do you have people who look to you for guidance and wisdom as the belt is tightened, the budget is revised, and the sales are harder to find? Not an easy job.
Being a present leader in transient times is no easy task. The world is changing quickly, the mood is shifting with the economy. It is tough to be a beacon of leadership in this circumstance. Just ask the politicians who are working feverishly with their strategists to figure out how to best craft this message.
When trying to lead, consider this:
1. Be the Beacon in Dark Days: Walk in the shoes of your employee. If you were looking to a leader in times like these, what would you want to hear? What do you look for from your elected officials or community leaders? Safety, Security, Communication, and a focus on taking care of the people who put you in charge? Give that to the people who have entrusted their livelihood to you by working everyday to make your company a success. Your success is a reflection of their hard work, so make sure you respect the people who make it happen.
2. Communicate the Present Moment, Not the Fears of the Future: sometimes it is easier to picture the sky falling than to see the end of the rainbow. But, as a leader, you are the protector of the vision. The dreams of small businesses around this country stay alive because the leader reminds people of the vision every single day. So, in times like these, keep your eye on the present moment. We can only affect change on the present moment. Help your team focus on being the best company they can be TODAY. The analysts will be saying something different tomorrow, so focus on how you can serve your customers TODAY. If you are a small business where you are the CEO and the team, make a daily list of affirmations for yourself to keep yourself focused on the things that matter. Customers, service, efficiency.
Posted by
Kelly Buckley
at
10:14 AM
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Labels: economy, elections, small business leadership, teamwork
Friday, April 25, 2008
Part Time Entrepreneurs...Use That Time Wisely!
Posted by
Kelly Buckley
at
5:07 PM
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Sunday, April 20, 2008
Ease your Business Growing Pains...
Posted by
Kelly Buckley
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2:46 PM
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Labels: fulfillment, growth, small business capital, storage, warehouse
Thursday, April 17, 2008
Savvy Sales Letter that Sell your Stuff...
Effective communication gives you a voice in the world, and with your customers.
Entrepreneurs, whether they are selling a product or a service, need to be able to convey a message that will convince a reader that they need it. That is a simplified version of it, but is it really that easy?
I think it is, but I think it involves the entrepreneur taking it back to basics. I cannot open my email today without being inundated with literally hundreds of emails about things we need. We as a company have sent out sell sheets and letters to entice our customers to buy more, call for a great deal, etc. But what makes the difference between a pile of words and a savvy sales letter that sells your stuff? ( try saying that five times fast)
We need to get back to basics. Say it like it is. That is the my "new" savvy. Unlike the flash drive, high graphics, fifty cent word presentations that fill your email inbox everyday, I believe to sell, entrepreneurs should do the following:
1. Tell em what you have in your own words. No one is more passionate about what you sell than you. Speak your truth.
2. Tell em why they need it. Before you can do that, you need to understand your customer. This takes some research, but it will be worth it.
3. What will they wonder about your product/service? A truly savvy sales letter will get into the head of the reader, and answer the questions they will have about you and your product/service.
4. Get them to jump on it. You hear that in life, if you want something you have to ask for it. Sames goes for the sales letter. You need to ask them to do what you want them to do and that is BUY.
Of course, there is the spellcheck and grammar, presentation and distribution considerations, but this is a basic approach I would suggest you try.
I think if you look around, you will see people are tiring of the hype. Give them some refreshing honest communication about how you can help them. When you simplify and focus on the customer, only good things can happen.
Posted by
Kelly Buckley
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11:29 AM
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Labels: communication, customer service, entrepreneurs, sales letters, small business capital






